LAKRIDS BY BÜLOW is the story of the world’s smallest liquorice factory and one man’s desire to make the whole world fall in love with liquorice.
Born into a family of entrepreneurial spirits, Johan Bülow always knew, that he wanted to create something special. He threw his passion and attention into liquorice – a Scandinavian favourite that he felt was underappreciated and deserved to be taken seriously. He put in the hours and learned the craft the hard way, and by 2007 he was ready to cook, roll and cut his very first product.
The result is handcrafted luxury liquorice and chocolate. Today LAKRIDS BY BÜLOW continue their journey of creating surprising combinations and sensorial taste experiences with liquorice at the core. The ambition has remained the same: To inspire people around the world and spread their love for this unique Nordic flavour.