At Beautiful Age we meticulously curate the world’s most desirable and timeless brands and deliver them to the South African retail, wholesale, hospitality and corporate space. We believe in thoughtfully crafted, premium products that evoke an emotional response and elicit the feeling of luxury. We treasure our relationships with our principals and believe in the importance of nurturing these partnerships and establishing a strong level of trust from the very first day.
Together we have over 30 years experience within the retail, banking and fund distribution industries in South Africa. Both originally from the UK, but having lived in the country for decades, we have forged loyal and meaningful relationships within the local retail landscape. As a team we are well versed in marketing, sales and procurement, having owned and operated various stores in some of South Africa’s top shopping malls, including the world-class V&A Waterfront in Cape Town.
Beautiful Age only select standout luxury brands that immediately speak to us personally, and that we know will resonate with consumers too. We look for bespoke brands that have a story to tell, brands that have a cult-like following and brands that we truly believe in. Quirky, edgy, out-of-the-ordinary but always luxurious and stylish – those are the brands we take our time to seek out. Being produced sustainably and in an eco-conscious manner is a bonus.
We are not ‘order takers’ – we are here to elevate international brands in the South African wholesale and retail market, and deliver to consumers the type of products that they have been lusting after. We have developed solid relations with all the top media houses and social influencers in South Africa, and with a powerful PR company to boot, we ensure that each of the brands we acquire receives quality coverage, creating a buzz and loyal following along the way.
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